How to claim your business in ChatGPT Business Hub

OpenAI [announced](https://community.openai.com/t/introducing‑businesses‑in‑chatgpt‑in‑beta/1414865) its Businesses in ChatGPT beta on November 10. OpenAI [initially limits claims](https://openai.com/business/businesses‑in‑chatgpt/) to eligible businesses with a website. Owners and authorized representatives can manage a profile. Search [Business Hub](https://chatgpt.com/business‑hub) by name and select the matching listing. Eligible online businesses may be able to add a missing profile. Local stores and restaurants can claim only existing U.S. listings. Use support for locked listings or dispute an existing claim. [OpenAI setup guide](https://help.openai.com/en/articles/20001635‑setting‑up‑your‑business‑on‑chatgpt) For a chain, start with one location. Compare the result with the individual store page, address, and public phone number. If two locations have similar names, have a second person check the address before you proceed. Record which location you selected and who will keep it up to date.

Confirm the managing account. Verify through an offered method, such as phone, business email, domain, or Shopify. After claim approval, complete Persona’s identity check. Prepare ID, registration details, and proof of authorization. If verification stalls, check your email for instructions or contact support. [OpenAI verification instructions](https://help.openai.com/en/articles/20001635‑setting‑up‑your‑business‑on‑chatgpt) If you create a profile through Persona, approval publishes it automatically. OpenAI Support cannot remove published profiles through setup or ownership requests. Verified owners can submit edits for OpenAI review. ChatGPT may also use other sources. [OpenAI profile guidance](https://help.openai.com/en/articles/20001635‑setting‑up‑your‑business‑on‑chatgpt) Before you start, write down three things. Who will manage the profile, which ChatGPT account they’ll use, and who can supply the verification proof. If you’re creating a new profile, have the person who owns the public business information sign off on its details before you submit them. Section 4.2 of [OpenAI’s terms](https://openai.com/policies/businesses‑in‑chatgpt‑terms/) gives OpenAI perpetual, irrevocable display rights for basic business information you submit for public display. Review the public details with the person who answers customer calls. A restaurant, for example, might have different hours for delivery and dine‑in service. Make sure the profile, the location page, and the message customers hear by phone give them the same answer.

Shopify merchants can claim through the optional [ChatGPT Business app in Shopify admin](https://help.shopify.com/en/manual/online‑sales‑channels/agentic‑storefronts/chatgpt#business‑app‑claim). Eligible items may already be discoverable through Shopify Catalog. Connecting the store helps verify the claim, and Persona is still required for profile management. Check two products before you make catalog changes. Pick a best seller and an out‑of‑stock variant, then compare their public pages with checkout. That check establishes what your store tells customers. To investigate a report about ChatGPT, record the actual answer and the link it showed, then trace any discrepancy back to the page or feed before changing either.

[OpenAI offers Business Agents](https://openai.com/business/businesses‑in‑chatgpt/) as a separate, optional feature for eligible U.S. ecommerce and online service businesses. ChatGPT makes independent recommendations. A claim provides no guarantee of higher placement or sales. After verification, Insights can report local mentions when a location appears, online mentions when ChatGPT references a website, and clicks to the site. Blanks can reflect thresholds, delays, or unavailable reporting. [OpenAI insights guide](https://help.openai.com/en/articles/20001635‑setting‑up‑your‑business‑on‑chatgpt) If a local listing gets mentions but few clicks, check the link and the first page it opens. A wrong branch URL is a concrete issue your team can fix. If the metrics are blank, keep that observation separate from a count of zero. Agents require a website and industry eligibility. After claim and Persona approval, preview and publish separately. Agents can answer questions and link customers to your site to buy or book. [OpenAI agent setup](https://help.openai.com/en/articles/20001635‑setting‑up‑your‑business‑on‑chatgpt) In preview, test a question that could change a purchase. Ask a retailer’s agent, “Which charger works with this model?” For a service business, try, “Is that price per person or per booking?” Check the answer against the page where the customer would buy or book, then fix discrepancies and retest before publishing.