Lately.ai vs New API
Side-by-side comparison · Updated October 2026
| Description | Lately.ai offers sophisticated Enterprise Social Content Management Software designed to meet the needs of global companies. This powerful software suite empowers businesses to scale their organic social media programs, making it easier to reach and engage audiences, drive brand experiences, and maximize marketing efficiency. Lately.ai's technology is versatile and perfectly suited for a variety of industries including technology, professional services, financial services, media & entertainment, and many more. With strategic partnerships with major platforms like HubSpot, Hootsuite, and Sprinklr, Lately.ai ensures that companies of all sizes—from small businesses to large enterprises—can optimize their social media efforts. | New API is a self-hosted AI gateway and model-management project maintained in the QuantumNous repository. It brings provider channels, access tokens, model restrictions, usage statistics and cost accounting into one interface. Teams supply their own authorized model-provider access and operate the gateway in their chosen environment. The gateway supports several API formats, including OpenAI-compatible requests, Claude Messages and Google Gemini. Compatibility has boundaries: the README marks Gemini-to-OpenAI conversion as text-only without function calling, and OpenAI-compatible to Responses conversion as in development. Test the exact endpoints, streaming behavior and tool calls your application uses before switching traffic. Routing features include weighted channel selection, automatic retry after failures and user-level model rate limits. The dashboard supports request-based, usage-based and cache-hit cost accounting, with token grouping and model-access controls. These controls can help organize usage, but retries and a common API format do not guarantee uninterrupted service or identical behavior across providers. The current repository license is AGPLv3. Docker Compose is the recommended quick-start path in the README, which also documents Docker commands with SQLite or MySQL. Running the software still involves infrastructure, operations and upstream model charges. Review the current license, secure your deployment and validate accounting against provider bills. Compare LiteLLM if you also want a Python SDK or a documented gateway for MCP servers and agents. |
| Category | Social Media | Developer Tools |
| Rating | No reviews | No reviews |
| Pricing | Pricing unavailable | Open Source |
| Starting Price | N/A | N/A |
| Use Cases |
|
|
| Tags | enterprisesocial mediacontent managementglobal companiesmarketing efficiency | AI gatewayLLM routingmodel managementrate limitingusage accounting |
| Features | ||
| Content Scheduling | ||
| Analytics | ||
| Multi-Account Management | ||
| Employee Advocacy Tools | ||
| Platform Integrations with HubSpot, Hootsuite, and Sprinklr | ||
| Scalable Social Media Programs | ||
| Comprehensive Performance Tracking | ||
| Audience Engagement Tools | ||
| Brand Experience Enhancement | ||
| News Dissemination Efficiency | ||
| Self-hosted AI gateway and model management | ||
| Provider channels, token groups and model restrictions | ||
| OpenAI-compatible, Claude Messages and Gemini format support | ||
| Documented limits on protocol conversion | ||
| Weighted channel selection and failure retries | ||
| User-level model rate limiting | ||
| Request, usage and cache-hit cost accounting | ||
| Docker Compose deployment documentation | ||
| View Lately.ai | View New API | |
Modify This Comparison
Also Compare
Explore more head-to-head comparisons with Lately.ai and New API.