ai in marketing

5+ articles

2024 Developments AI Advertising AI Ethics AI Oversight AI Regulation

Intel Passes the Marketing Baton to AI and Accenture: Job Cuts on the Horizon

Intel is giving its marketing game a tech-savvy twist by outsourcing to Accenture, backed by AI. This move aims to amp up efficiency and cut costs but comes with the hefty price of job cuts in Intel's marketing division. As Intel shifts focus to strategic projects, Accenture and AI will handle the routine. Is this the future of marketing? The transition is already sparking conversations and concerns about the impact on Intel's workforce.

Jun 21

Intel Passes the Marketing Baton to AI and Accenture: Job Cuts on the Horizon

Geely's AI-Generated Father's Day Ad: A Lesson in What Not to Do

MotorTrend criticizes Geely's AI-generated Father's Day ad for its awkward execution and cultural blunders. The questionable ad features a Caucasian family with the Geely Emgrand—a car not even sold in North America! Cue the awkward animation and inconsistent accents. While the intent was sentimental, the result was a cringe-worthy misstep indicating the pitfalls of AI without oversight.

Jun 16

Geely's AI-Generated Father's Day Ad: A Lesson in What Not to Do

Generative AI Revolutionizes the Future of Search

In an era where search technology determines consumer needs, Generative AI is redefining how brands and individuals interact. By predicting user intentions, AI isn't just responding to questions anymore—it's guiding users to what they need before they even know it themselves.

Apr 10

Generative AI Revolutionizes the Future of Search

CES 2025: AI and Regulatory Shifts Reshape Marketing Landscape

CES 2025 is set to spotlight the evolving role of AI in advertising as marketers gear up to refine ad tech strategies under potential regulatory shifts. As the new White House administration introduces uncertainty, industry giants like TikTok are under scrutiny, with marketers focusing on AI-driven personalization, consumer analysis, and predictive analytics. Expect discussions on ad tech consolidation and the future of TikTok amid regulatory concerns during this pivotal event, scheduled for January 7-10 in Las Vegas.

Jan 3

CES 2025: AI and Regulatory Shifts Reshape Marketing Landscape

Generative AI Evolution in 2024: From Buzzword to Industry Game-Changer

As generative AI progresses through 2024, it evolves from a trendy term to a tangible asset across numerous industries. Major tech groups like Google and Meta unveil cutting-edge AI models, while ethical and legal debates intensify. AI's growing presence in marketing and entertainment reshapes strategies and raises critical questions about future governance.

Dec 31

Generative AI Evolution in 2024: From Buzzword to Industry Game-Changer