Ad Tech M&A Expected to Soar in 2025, But Challenges Loom
As we look towards 2025, mergers and acquisitions in the ad tech industry are set to thrive, driven by strategic players and potential acquisitions from large retailers. However, the picture is muddled by economic pressures, AI's influence, and past high valuations. While deal volume surged 73% in 2024, AI's disruptive role and the legacy of past acquisitions pose uncertainties for the future.
Mar 26