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SK Telecom to Test AI Agent 'Aster' in North America by March 2025

SK Telecom is set to launch a beta version of its AI agent 'Aster' in North America by March 2025. The tech giant aims to test Aster's 'life management' capabilities in the U.S. before a full launch later in 2025, with global expansion planned by 2026. Unveiled at the SK AI Summit in November 2024, Aster is designed to streamline personal tasks and enhance productivity. Eager participants can register for the beta, which began during CES 2025. SKT's North American launch serves as a strategic move to evaluate the global market potential of its AI innovations.

Jan 10

SK Telecom to Test AI Agent 'Aster' in North America by March 2025

SK Telecom's 'Aster': The AI Assistant Set to Revolutionize North America

SK Telecom is gearing up to launch 'Aster', an innovative AI-powered personal assistant, in North America by March 2025. As an 'agentic AI' service, Aster goes beyond simple question-answering to perform comprehensive task management, planning, and execution, thanks to its partnership with Perplexity AI. With features like personalized travel planning and integration with third-party AI agents, Aster is set to redefine personal management and daily life. Global expansion plans are already in motion, with a focus on enhancing user experience through continuous collaborations.

Jan 10

SK Telecom's 'Aster': The AI Assistant Set to Revolutionize North America

SK Telecom's AI Agent 'Aster' Prepares for North American Debut

South Korean telecom giant SK Telecom is gearing up to launch the beta version of its groundbreaking AI agent 'Aster' in North America by March 2025. Featuring 'agentic AI' capabilities, Aster promises to transcend traditional AI assistants by autonomously making complex decisions and executing tasks based on user conversations. The company opened beta registrations during CES 2025, aiming to establish a formidable global presence rather than pursuing immediate sales. As anticipation builds, industry experts weigh in on Aster's disruptive potential and the challenges it might face in a competitor-filled landscape.

Jan 9

SK Telecom's AI Agent 'Aster' Prepares for North American Debut