Hertz's Bold Tesla Bet Hits a Speed Bump: An Electrifying Fail
Hertz's ambitious move to electrify its rental fleet by purchasing 100,000 Teslas in 2021 has backfired spectacularly. Despite the initial buzz and a Tom Brady ad campaign, demand for Hertz's Teslas dwindled due to high repair costs and a preference for gasoline cars. Now, Hertz is selling off its Tesla fleet at a loss and shifting its strategy back to petrol-powered vehicles, reconsidering their goal to have 25% of the fleet as EVs by the end of 2024.
Dec 28