Euphemisms in the Layoff Playbook: Bernard Arnault's "Promoted Outwards" Strategy
Bernard Arnault, CEO of LVMH, is drawing attention for the company's innovative use of euphemistic language to describe layoffs at Tiffany & Co. Following the brand's 2021 acquisition, employees unable to meet new performance standards were 'promoted outwards,' similar to Meta's approach. This strategy embodies a broader industry trend of using softer language amid mass layoffs.
Jan 29