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"Mast vs Meh: An Inside Look at Ads That Earned Their Media Spends in Indian Advertising"

In this week's edition of "Mast vs Meh," Storyboard18 delves into the ads that managed to justify their media budgets with creativity and those that fell short. Celebrated campaigns like Google India's tribute to Mumbai and Motorola's "Hello Moto" highlight authentic storytelling, while critiques target formulaic endorsements. Dive into the art of standing out in a crowded market with lessons on creativity trumping spend.

Mar 22

"Mast vs Meh: An Inside Look at Ads That Earned Their Media Spends in Indian Advertising"

Google India Set for Major Layoffs: AI Revolution Shakes the Nation's Tech Sector

Google India is planning significant layoffs, mainly affecting non-engineering roles in advertising, sales, and marketing across Hyderabad and Bengaluru. This move, driven by cost optimization and increased reliance on AI, is set to send ripples across the tech industry.

Apr 16

Google India Set for Major Layoffs: AI Revolution Shakes the Nation's Tech Sector

Maharashtra Sets the Stage for India's AI Revolution with First AI University!

Maharashtra is all set to become India's AI hub with the establishment of the first dedicated Artificial Intelligence university. Spearheaded by State IT Minister Ashish Shelar, this initiative aims to position Maharashtra at the forefront of AI research and education. Key players like IIT Mumbai, IIM Mumbai, Google India, Mahindra Group, and L&T are part of a specialized task force steering this ambitious project, focusing on academic excellence, industry partnerships, and innovative research opportunities.

Feb 3

Maharashtra Sets the Stage for India's AI Revolution with First AI University!

Maharashtra to Host India's First AI University: A Leap into the Future of Technology

Maharashtra is all set to establish India's first dedicated AI university, marking a significant leap in AI education and research. The state aims to become a leader in artificial intelligence technology with the support of a high-powered task force comprising tech giants and academic institutions.

Feb 3

Maharashtra to Host India's First AI University: A Leap into the Future of Technology