Shiseido Pulls the Plug on Metaverse Dreams Amid Sales Slide
Shiseido has hit the brakes on its metaverse and Web3 ventures following a notable slump in sales and operating profit. The cosmetics giant is now shifting gears with a bold restructuring plan aimed at cost reduction while refocusing its energy on AI technology. Read on to see what this means for the future of beauty tech and how it stacks up against industry giants like Estée Lauder.
Jan 17