Snap Partners with Perplexity for an AI-Powered Snapchat Experience!
Snap is diversifying its revenue streams by partnering with Perplexity to integrate AI conversational search into Snapchat. This innovative move, scheduled for early 2026, involves a $400 million cash and equity payment to Snap along with a revenue-sharing agreement. Users will soon have the power of Perplexity's advanced search functionalities right within their chat interface, enhancing both user experience and Snapchat's monetization strategy.
Dec 12