OpenAI Recalibrates E-Commerce Ambitions with ChatGPT
OpenAI is stepping back from its grand plans for direct shopping and checkout within ChatGPT due to low merchant participation and some technical hiccups like inventory sync and fraud prevention issues. Instead, OpenAI shifts its focus toward facilitating transactions through third-party retailer apps like Instacart, Target, Expedia, and Booking.com, leveraging existing partnerships with platforms like Shopify and Etsy.
Mar 5