CES 2025: AI and Regulatory Shifts Reshape Marketing Landscape
CES 2025 is set to spotlight the evolving role of AI in advertising as marketers gear up to refine ad tech strategies under potential regulatory shifts. As the new White House administration introduces uncertainty, industry giants like TikTok are under scrutiny, with marketers focusing on AI-driven personalization, consumer analysis, and predictive analytics. Expect discussions on ad tech consolidation and the future of TikTok amid regulatory concerns during this pivotal event, scheduled for January 7-10 in Las Vegas.
Jan 3