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Semrush

SEOPaid

SEO and AI search visibility platform for research and tracking

Last updated Sep 12, 2026

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What is Semrush?

Semrush combines keyword and competitor research, site audits, position tracking and AI visibility reporting in plan-based workflows.

Semrush's Top Features

Key capabilities that make Semrush stand out.

Keyword research and competitor analysis

Position Tracking and Site Audit

AI visibility and sentiment monitoring

Custom prompts and AI visibility reports

Five monitored sites and 500 daily tracked keywords on entry plans

Additional users and reporting add-ons

Use Cases

Who benefits most from this tool.

SEO Specialists

Research keywords and competitors, audit sites and track selected terms over time.

Content Teams

Use keyword and competitor evidence to plan pages, then review intent and source quality before publishing.

Agencies

Compare monitored sites, tracked keywords, AI prompts, seats and reporting add-ons against client work.

Explore Top AI Use Cases

Tags

SEOKeyword ResearchCompetitor AnalysisAI Search Visibility

Semrush's Pricing

Pricing model

The provider displays monthly prices and lower monthly equivalents for annual billing. SEO and SEO + AI Search are separate plan families.

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User Reviews

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Frequently Asked Questions

What does Semrush’s SEO plan include?
The current pricing page lists $139/month, five websites to monitor, 500 keywords tracked daily, keyword and competitor tools, Position Tracking and Site Audit. AI Search visibility allowances are listed on the separate Starter and higher AI Search plans.
What does Semrush Starter add?
Starter is shown at $199/month and adds AI Search features including 50 prompts tracked daily, one domain for AI brand performance and 300 AI visibility reports per day, alongside five websites and 500 daily tracked keywords.
Does Semrush guarantee higher rankings?
No. The reviewed pricing page documents research, tracking and visibility features; it does not establish a ranking or revenue guarantee.
Can an agency add users and reports?
Semrush lists Additional Users starting at $45/month and Base Report and Pro Report add-ons at $10/month and $20/month. Confirm current add-on pricing and seat permissions before purchase.
Does the SEO plan include AI Search visibility?
The reviewed pricing page presents SEO and SEO + AI Search as separate plan families. Starter is the listed entry plan that adds AI prompts, an AI brand-performance domain and AI visibility reports; verify the current comparison table before purchase.