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Surfer

SEOPaid

Surfer SEO: content optimization, page refreshes and AI visibility

Last updated Sep 12, 2026

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What is Surfer?

Surfer helps teams plan, write and improve website content, with content guidance, a writing assistant and AI search visibility options. Choose a plan around document limits, tracked pages, team seats and AI prompts. Current plans include Discovery, Standard, Pro and Peace of Mind, with separate AI Search Analytics and Enterprise options. Annual-billing cards show monthly equivalents, but annual document limits are granted for the year. Discovery excludes Auto-Optimize. Review suggestions and validate source facts before publishing; a content score does not guarantee Google rankings.

Surfer's Top Features

Key capabilities that make Surfer stand out.

Content Editor and content guidance

Surfy AI writing assistant

Draft and update website content

Auto-Optimize suggestions on eligible plans; excludes Discovery

AI visibility tracking with plan-specific prompt and refresh limits

Plan-dependent internal linking and cannibalization reports

Team collaboration and integrations

Monthly or annual billing with different allowance resets

Use Cases

Who benefits most from this tool.

SEO Specialists

Review content gaps and optimization suggestions, then measure the resulting pages in search.

Content Teams

Draft and refresh pages with shared content guidance and an editorial approval process.

Agencies

Choose document, site and prompt limits around client workloads and reporting needs.

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Tags

SEOkeyword researchcontent editingsite auditingAI-generated article optimizationAI DetectorParaphrasing Toolsearch engine rankingsintegrationsGoogle DocsWordPress

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Frequently Asked Questions

Which AI SEO tool should a small team start with?
Choose based on the bottleneck: Surfer for content editing and refresh guidance, Frase for a connected content-production workflow, or Semrush for keyword research and tracking. Check the current plan limits against your actual sites, pages and users.
Does Surfer Discovery include Auto-Optimize?
No. The current Auto-Optimize help page excludes Discovery. Discovery provides drafting and optimization guidance; confirm the higher-plan features and current limits before subscribing.
Is a Surfer annual document allowance monthly?
No. The plan help page says annual limits are granted in a single yearly batch. The displayed 120- and 360-document annual cards should not be treated as monthly allowances.
Can an AI SEO tool guarantee rankings?
No ranking guarantee is established by the reviewed sources. A content score or AI mention is a diagnostic; evaluate search exposure, relevant traffic and meaningful customer actions separately.
What happens when I reject an Auto-Optimize suggestion?
The help page says usage is deducted if at least one suggestion was generated, even if you decline all changes or close the editor. Formatting errors that produce no optimization do not consume usage.